The new Tropicana design received a lot of negative feedback. So much so, that they are reverting back to the old design. I personally like the sleekness of the new design, though I know it doesn't convey the idea of freshness that the original design did so it was probably a good decision. What's the most surprising to me out of all this, is that so people cared enough to call and write letters and emails.
4 comments:
The one with the orange is great, the straw stabbed through it is like iconic! Why would you want to change that? I hate it when companies change their packaging, it makes shopping a lot slower. Usually I just scan the shelves for familiar labels, and when they change them, it throws me all off.
Sorry but I agree, the orange with the straw... you cannot change something that you grew up with. Besides, I'm really the same sort of shopper, if I see it and recognize it chances are I will buy it.
I agree with both the above bloggers...
Good decision. Their product was looking like the no-name brands.
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